Just Friday, Kylie Jenner blew us away in her hot pink bra, showing the rest of Instagram just how you do a sponsored post. Little did anyone know what else she had in store. The striking shot above shows Kylie in a thoughtful pose and reveals just enough to make you stop and stare.

@thekylieshop

A photo posted by Kylie (@kyliejenner) on

@thekylieshop

A photo posted by Kylie (@kyliejenner) on

@thekylieshop

A photo posted by Kylie (@kyliejenner) on

Hopefully Kylie’s tactic succeeds, but of the millions of likes she’s (naturally) received from fans on these photos, it’s hard to not wonder how many paid attention to anything but the images themselves—they are pretty powerful, right down to the glitter of her nipple rings.

Whatever her intention, Kylie certainly has a lock on ensuring return visits to her personal Insta. There’s always something great to look at.