Add YouTube to the growing list of digital companies doubling down on mobile live streaming.
The Google-owned video giant announced Thursday it is finally offering live streaming on its mobile app.
The news, dropped during YouTube CEO Susan Wojcicki’s keynote at VidCon, comes aftermonths of speculation. It positions YouTube to directly compete with not just Facebook, but also Periscope, Meerkat and a handful of other live streaming platforms that have popped up in the last year.
The new app will give users the ability to live stream by clicking a red capture button in the corner of the app. They can then take or select a photo to use as a thumbnail, and you broadcast live to fans and chat in near real time.
“Live streaming is not something that’s new for us, we’re always thinking about new ways to capitalize on immersive digital video in general,” Neal Mohan, chief product officer atYouTubetold Mashable in an interview ahead of VidCon. “Our belief is that YouTube —- being central place of video on Internet — needs to be on the cutting edge. And we want to make it easier for our users to take advantage of these new technologies.”
YouTube said it feels it will offer more than other live streaming competitors because it has a better infrastructure in place.
We’ve put a lot of energy and effort into making our platform great, stable, reliable and fast,” Kurt Wilms, product lead, of Immersive Experiences at YouTube, told Mashable.
Wojcicki said this new offering will likely help fuel creation on the platform.
“We want to make it easier for our users to take advantage of these new technologies.”
“I’m really looking forward to seeing how everybody here uses these creative tools,” the CEO said during the keynote
The news comes just one day after House Democrats live streamed a sit-in to protest the Republican majority’s inaction on gun control. The House floor footage was only available on social media, even CSPAN broadcasted Periscope feeds.
It also comes as YouTube continues to ramp up its live offerings.
The platform has been utilizing live streaming since 2011, when millions of people around the world tuned in to watch the Royal Wedding and again in 2012 during Felix Baumgartner‘s supersonic freefall.
The live streaming capabilities became available to a handful of creators Thursday — The Young Turks, AIB, Platica Polinesia, SACCONEJOLY and Alex Wassabi — and will be rolling it out more widely soon.