When you double tap that fire new Instagram from Emily Ratajkowski, you’re doing so much more than just hitting “like.”

Appearing naked astride a magical white steed in the latest issue of Harper’s Bazaar (because why not?), EmRata tells author Naomi Wolf that her skin-baring selfies are meant to promote a sex-positive social media movement.

“A selfie is a sort of interesting way to reclaim the gaze, right? You’re looking at yourself and taking a photo while looking at everyone,” the Gone Girl and ‘Blurred Lines’ bombshell says. “But also, who cares?”

Emily special for @harpersbazaarus 🔥Link in Emily’s bio☝ #emilyratajkowski #эмилиратаковски

A photo posted by 👑Emily Ratajkowski👑 (@emrata.rus) on