Spotify is an incredible platform for many reasons. Of the few criticisms left to make of the streaming platform, one of the biggest and most common gripes is the lack of any long-form content like mixes or radio shows. Today at the International Music Summit in Ibiza, it was announced that Spotify and Dubset have reached an agreement that would allow Spotify to do just that.
Stephen White, Dubset CEO, said: “This is a major milestone for DJs and music fans all over the world. Our technology platform makes it possible for us to identify and pay rights holders in DJ mixes, making this enormously popular music genre available on the world’s most popular streaming service for the very first time. We couldn’t be more thrilled to be working with the team at Spotify to deliver this content to music fans all over the world.”
Stefan Blom, chief strategy officer and chief content officer at Spotify, added: “Our number one job at Spotify is to deliver great music to fans whenever and wherever they want to listen to it. This deal with Dubset enables us to serve fans of dance music with the mixes they crave while ensuring that artists, labels and publishers get paid fairly. It’s a great day for music fans all over the world.”
Added Pat Shah, head of original content licensing at Spotify: “DJs have long been recognized as the greatest curators of music in the world. We look forward to working with Dubset and the biggest and best DJs in the world to continue to lead the industry by providing our consumers with the best content available in the market.”
The possible ramifications of this partnership are nearly endless, and Spotify is now definitely encroaching on Soundcloud’s main market share: EDM, DJs and mixes. Considering Spotify is already the largest streaming provider, this move will no doubt solidify their position even further.
As for artists whose music is being streamed in mixes on the platform, the hope is that Dubset and Spotify are able to identify even the most obscure track selections and remunerate artists properly.