Qatar Airways has renewed its shirt sponsorship agreement with FC Barcelona for one more season under the same conditions as their current deal, it was announced on Tuesday.
The airline’s logo will continue to feature on the FC Barcelona’s kit until June 30, 2017.
The news comes after the club unveiled its new 2016/2017 kit in late May without the Qatar Airways logo, leading to reports that Qatar failed to renew its sponsorship.
Barcelona’s previous deal with Qatar Airways, signed three years ago, was reportedly worth approximately $40m per year and expired in June.
Qatar Airways, one of the fastest growing airlines in the world in recent years, has doubled the frequency of its flights to Barcelona and Madrid since it started sponsoring FC Barcelona in 2013.
Qatar Airways and FC Barcelona have also worked closely to develop strategies to promote Barcelona in Asia, and this has produced an important increase in passengers from Asia Pacific to Barcelona.
Qatar Airways currently operates 14 weekly non-stop flights from Barcelona to Doha with great connections to points across the Middle East, Asia Pacific and Africa.
Statement by FC Barcelona’s vice-president of Marketing and Communication, Manel Arroyo
“Qatar Airways has helped us to make Barça bigger in recent years. The success that has accompanied the Club has partly been their work. It is a pleasure to be able to work together for another season and we hope to continue along the same lines of mutual growth”.
Statement by Qatar Airways Group Chief Executive, Akbar Al Baker
“Three years ago was the first time we entered into such a landmark sports partnership. We are proud and greatly honoured to continue that relationship. We hope to have a great season together”.